National Youth Trends. Created by Beatfreeks, curated by you.
USEFUL INSIGHTS
STAY RELEVANT.
REAL PEOPLE
CONNECT TO YOUNG DISRUPTORS.
FRESH THOUGHTS
THE MOOD OF NOW.
So, What’s National Youth Trends?
The only insights product providing exclusive access to “the mood of now” with 16-35 year olds from across the UK.
National Youth Trends brings you fresh ideas and insights that will connect you to the trends of tomorrow, through #TheMoodOfNow.
National Youth Trends surfaces the youth insights you need to increase your understanding of Gen Z and Millennials as citizens, workers and consumers so you can scale your relevance and win with these audiences.
We’re combining our research expertise with the insights our clients find most useful
We’re bringing you instant access to Gen Z & Millennial trends, culture and more
Our easy-to-consume, beautiful content will get you connected to 16-35 year olds in an instant
Why do I need to know the mood of now?
Our insights will ensure your organisation stays relevant across:
Marketing strategy & campaigns
Recruitment and employee engagement
Audience and community development
GET CONNECTED TO
#THEMOODOFNOW
Insight is transformative
Over 75% of organisations say they are not using customer insight as a driver for transformational change. In a world where the only certainty is uncertainty, you need to understand and respond to future trends and behaviours.
National Youth Trends is:
Relevant and useful
We bust myths about the next generations that will help you reach and understand them. Our insights led to a leading blue chip food manufacturer finding that their assumptions were drastically wrong about the % of Gen Z who are vegan.
A generational connector
We know you probably both crave and fear the Young Disruptors that represent over 30% of the population. We put their voices front and centre to help you get to know them.
Plugged-in and responsive
Our team works tirelessly to make sure we’re providing hot-off-the-feed insights and statistics across a broad range of sectors and topics.
Always available and regularly updated
No dry research reports (we promise). Spend a few minutes on National Youth Trends and make yourself the expert in the room on the things that are relevant to you.
Money, money, money
, Money, money, money
We know that money is a factor in commissioning research.
Limited budgets don’t have to prevent you from having access to high-quality insights. A National Youth Trends™ subscription is incredible value for money, getting you access to regular reports, digestible insights and content, events and dedicated access to your very own Futurist*.
*Futurists are part of the “Inside Track” subscription package only.
SUBSCRIPTION PACKAGES
Whether you want to dip your toe in the water or to fully immerse yourself in the sea of National Youth Trends insights, we’ve got the package for you.
01
The 'TRENDING' package
(popular)
- 10 licences to access the National Youth Trends insights platform and events for your organisation
- Monthly newsletter full of insights and hot takes
- Regular mailer - what’s hot / what’s not according to 16-35 year olds across the UK
- Quarterly deep dive research topic
£5,000 (annually)
02
The 'CONNECTED' package
- EVERYTHING IN OUR 'TRENDING' PACKAGE PLUS.....
- An enlightening half-day insights training session for you and your team that includes inspiring content on youth trends and sector-specific insights, plus we bring you data and findings from our research that relate specifically to your organisation.
£10,000 (annually)
03
The 'Inside track' Package
- EVERYTHING IN OUR 'TRENDING' AND 'CONNECTED' PACKAGES PLUS.....
- An annual 'Temperature Check' with up to 8 16-35 year olds, providing you with bespoke qualitative insights
- Monthly check in with one of our Generation Experts
- Exclusive ratecard for NYT subscribers on other services with Beatfreeks
£25,000 (annually)
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SCALE YOUR RELEVANCE
We can help you scale your relevance and get even more plugged in to #TheMoodOfNow. Talk to us about our National Youth Trends Relevance Package. It's 12 months of guaranteed on-the-pulse research & insight exclusively for you.
FAQs
We ask that your subscription fee is paid in one payment that covers your subscription for the whole year.
We’re not able to share raw data with our entry level subscribers, but there are options for your very own Futurist consultant to interrogate our data sets and provide you with a tailored view as part of our ‘Inside Track’ subscription option (£25,000 annually).
We know that traditional panel research is coming to the end of its useful life. Grey Matter found that an astounding 46% of respondents had to be left out of panel studies due to the low quality of their responses. Our methodology is centred around building agile communities from across the UK around a theme, authentically engaging with those communities to understand their views and ideas and then turning that insight into information that you can benefit from. It’s simple, but so impactful.
National Youth Trends is updated once a quarter with a feature topic. Monthly insights from young disruptors as citizens, consumers and workers are developed and added; in line with current global and social issues, business developments and cultural happenings every couple of weeks.
All of our subscription offers run for a continuous 12 months from your account being created. Pausing/restarting isn’t currently available.
We ask for a 12 month commitment to National Youth Trends. Fill out the form on the site and a member of our team will be in touch. They will arrange a time to discuss your insight need
All of our research is based on our own delivery matrix. We seek individual opinion and our insights cover opinions and thoughts from 1 to 2000 people.
This is accompanied by secondary research, which is analysed by our Futurists and Researchers and backed by articles from relevant industry leaders and young disruptors.
Whilst we don’t pay for responses in our primary research, we do offer a bursary fund to young disruptors. It’s a fund that Beatfreeks have to support young people to overcome barriers to participate in our project work. This applies to completing surveys, content creation for social platforms and youth panels. Amounts vary from project to project.
Fill out the form on the site and a member of our team will be in touch. They will arrange a time to discuss your insight needs.
National Youth Trends offers you real stories from real people across the UK. As marketing professional, you will be able to see key insights helping you to craft campaigns that are relevant for 16-35’s.
Fill out the form on the site and a member of our team will be in touch. They will arrange a time to discuss your insight needs.
National Youth Trends offers you real stories from real people across the UK. As an insight professional, we will take you behind the stats and into the minds of young disruptors and how they are are feeling now.
Fill out the form on the site and a member of our team will be in touch. They will arrange a time to discuss your insight needs.